Marketing automation: software and tools

There are many systems on the market to use for marketing automation – and thus reach your...

What is lead scoring and how do you get started?

With inbound marketing, you can continuously attract leads thanks to relevant, helpful content....

A blog is a thing of beauty and a joy forever

Did you know that almost 50% of buyers read 3 to 5 pieces of content before reaching out to you...

Writing SEO blogs that work? Check!

What should you write about? Where do you find inspiration? How will people find and read your...

How to sell marketing automation to your boss in the B2B sector

You’ve done the research, you’ve had the demo and you’re fully convinced: marketing automation...

Everything you ever wanted to know about buyer personas

Personas or buyer personas are an indispensable element of any successful inbound marketing...

9 reasons why automation is indispensable to your marketing

With digital marketing, the consumer is in charge. As marketers, we therefore juggle daily with...

5 truths and misconceptions about marketing automation

For companies engaging in content marketing, marketing automation is an inherent part of an...