Blog

Hot topics, interesting facts and original insights for and from B2B marketing experts. Here we keep you in the loop on all things marketing.

By Rien Mertens March 12, 2019

Writing SEO blogs that work? Check!

What should you write about? Where do you find inspiration? How will people find and read your...

By Peter Foubert February 28, 2019

How to sell marketing automation to your boss in the B2B sector

You’ve done the research, you’ve had the demo and you’re fully convinced: marketing automation...

By Peter Foubert December 13, 2018

Everything you ever wanted to know about buyer personas

Personas or buyer personas are an indispensable element of any successful inbound marketing...

By Christophe Leenknecht December 7, 2018

Four tips for a better seller experience

A Gartner research report reveals that 20% of all B2B deals get stranded as a result of...

By Ben Verleysen June 7, 2018

9 reasons why automation is indispensable to your marketing

With digital marketing, the consumer is in charge. As marketers, we therefore juggle daily with...

By Peter Foubert January 26, 2018

Check your brand foundation

Are your brand's basic values still relevant for tomorrow's customers? When you are building...

By Peter Foubert January 4, 2018

2018’s major marketing trend: the increase in marketing trends

Year-end lists have gradually become as traditional as turkey and Christmas pudding. Some review...

By Karen Defranc November 2, 2017

GDPR: Data traffic etiquette

Big data is the future. With multi-visit cards, online accounts or via social media posts: we...

By Rien Mertens October 30, 2017

Learning from international marketers

From 9 to 13 October, ARK BBN was broadening its horizons in Paris: at the BBN Academy. Together...