Hot topics, interesting facts and original insights for and from B2B marketing experts. Here we keep you in the loop on all things marketing.

By Christophe Leenknecht December 7, 2018

Four tips for a better seller experience

A Gartner research report reveals that 20% of all B2B deals get stranded as a result of..

By Ben Verleysen June 7, 2018

9 reasons why automation is indispensable to your marketing

With digital marketing, the consumer is in charge. As marketers, we therefore juggle daily with..

By Peter Foubert January 26, 2018

Check your brand foundation

Are your brand's basic values still relevant for tomorrow's customers? When you are building..

By Peter Foubert January 4, 2018

2018’s major marketing trend: the increase in marketing trends

Year-end lists have gradually become as traditional as turkey and Christmas pudding. Some review..

By Karen Defranc November 2, 2017

GDPR: Data traffic etiquette

Big data is the future. With multi-visit cards, online accounts or via social media posts: we..

By Rien Mertens October 30, 2017

Learning from international marketers

From 9 to 13 October, ARK BBN was broadening its horizons in Paris: at the BBN Academy. Together..

By Karen Defranc September 25, 2017

5 truths and misconceptions about marketing automation

For companies engaging in content marketing, marketing automation is an inherent part of an..

By Louise Svalqvist September 8, 2017

Embrace user generated content to enhance brand awareness

If you are working with communication of some sort, you are facing the challenge of increasing..

By Peter Foubert March 16, 2017

CX: miracle cure or just plain common sense?

CX, or Customer Experience, is a term that has been bandied around a lot lately. A good thing in..